Written By Sonny Oram

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Sonny Oram

Sonny Oram is the founder of Qwear, a leading voice in the queer fashion movement for more than 15 years, and the author of the foreword to Queer and Trans Fashion Brands: Resistance and Revolution in the 21st Century (Bloomsbury Academic, 2025). His work has been featured in major media outlets including HuffPost, BuzzFeed, Design*Sponge, and QTYPE Magazine. In 2016, he spoke at South by Southwest as part of the first official queer fashion panel.

Through Qwear, Sonny has launched influential campaigns, including the award-winning #ThisIsWhatAsexualLooksLike with Yasmin Benoit, and continues to create spaces for underrepresented communities across internet and print media. He has also used search engine optimization (SEO) to increase the visibility and diversity of queer representation in online search results, helping terms such as “androgynous style,” “bisexual style,” and “asexual” reflect a broader range of identities and experiences.

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